A coalition of unions joined forces to defend the great Aussie weekend. The one problem? They needed a strong campaign brand and digital infrastructure which would cut through in the community.
A coalition of unions joined forces to defend the great Aussie weekend. The one problem? They needed a strong campaign brand and digital infrastructure which would cut through in the community.
We stood up for those who work unsociable hours and helped build a powerful campaign to protect penalty rates. We created a diverse and flexible visual style with clear guidelines – meaning the people campaigning in the community always stand out and speak with one clear voice.
Beyond a strong visual communication plan and material, it was important to build a powerful communication and technology foundation for the campaign.
We implemented a system which manages the complex flow of data, donations and content needed for the campaign to succeed.
“Weekends still mean something in Australia. Time with family and friends, relaxing, catching a match. But for many Australians, weekends mean work.”
Brand Development, Campaign Strategy, Communications & Messaging, Photography, Print Design, Web Design & Development
