The Australian public service is the foundation of a healthy modern nation. Every day thousands of men and women rise from their beds and focus their energy on improving the lives of the rest of us. Unfortunately, after years of cheap politics and false blame – this story has been forgotten.
We put the passion of these people back into the community’s minds with the “Proud to be Public” campaign by designing a messaging plan, campaign plan, visual identity, masthead TVC, online videos and other material to communicate it.
Our campaign emphasised the important work of their members in the public sector, highlighting 3 profile stories (DHS, ABC and the CSIRO) through sub brands, individual profile pages on the campaign website, and a series of videos and photography.
Animation & Motion, Brand Development, Campaign Strategy, Communications & Messaging, Photography, Print Design, Web Design & Development, Video Production
