We put the passion of these people back into the community’s minds with the “Proud to be Public” campaign by designing a messaging plan, campaign plan, visual identity, masthead TVC, online videos and other material to communicate it.
Our campaign emphasised the important work of their members in the public sector, highlighting 3 profile stories (DHS, ABC and the CSIRO) through sub brands, individual profile pages on the campaign website, and a series of videos and photography.
SERVICES PROVIDED
Animation & Motion, Brand Development, Campaign Strategy, Communications & Messaging, Photography, Print Design, Web Design & Development, Video Production